CAACURH Regional Leadership Conference

Head of Marketing and Design

What is CAACURH?

The Central Atlantic Affiliate of College and University Residence Halls (CAACURH) is a regional organization that represents and serves the interests of residence hall students and professionals at colleges and universities in the Central Atlantic region. The organization hosts conferences, provides educational resources, and supports student leaders in building community and enhancing the residential experience.

Olapeju as Marketing Director

The Origin Story

During Spring of 2024, I had to pleasure of putting together a 50 page proposal that won my institution the title of "CAACURH 2024 Host site", allowing us to host the regional leadership conference in the upcoming fall. I served as the Marketing and Design Director for the conference of over 300 delegates from various institutions. During my term I created 26 pieces of design content ranging from t-shirts, jackets, logos, and signage. Following the theme of "All aboard the leadership" I was able to hand craft our logo and maintain consistency amongst all of our designs.

CAACURH Conference Branding

Role

Lead Graphic Designer

Brand Identity Designer

Tools Used

Adobe Illustrator

Adobe Photoshop

Figma & Canva

Duration

3 Months

Marketing Materials

Digital and Print Applications

Social Media Graphics
Email Marketing Templates
Print Brochures
On-Site Signage
Social Media Graphics
Email Marketing Templates
Print Brochures
On-Site Signage

Campaign Results

Impact and Outcomes

Increased Engagement

The new branding campaign resulted in a 40% increase in social media engagement compared to previous years, with higher click-through rates on digital marketing materials and improved brand recognition among the target audience.

Scalable Design System

The brand identity system proved to be highly scalable and adaptable, allowing for easy creation of new materials and consistent application across all conference touchpoints.

Final Campaign Overview

The CAACURH Regional Leadership Conference branding campaign successfully created a cohesive visual identity that resonated with student leaders while maintaining the professional standards expected of a leadership conference.

More Projects

Check out my other work